A long-term partnership between the Italian football federation and Adidas

The Italian football federation announced on Wednesday a long-term partnership with Adidas sporting goods to take effect from January 2023.

In a statement posted on its official website, FIFA said: “the Italian football federation is proud to announce a long-term partnership with Adidas.

“From January 2023, the Italian national teams (men, women, youth, Futsal, Beach Soccer, and esports) will wear Adidas products,”.

“The announcement of our partnership with Adidas is a source of great pride for the Federation. This collaboration is a vital step in terms of growing our brand appeal and will also enhance our brand development internally and externally”.

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