A long-term partnership between the Italian football federation and Adidas
The Italian football federation announced on Wednesday a long-term partnership with Adidas sporting goods to take effect from January 2023.
In a statement posted on its official website, FIFA said: “the Italian football federation is proud to announce a long-term partnership with Adidas.
La FIGC annuncia la partnership con adidas. Gravina: “Si rafforza il processo di sviluppo del nostro brand”https://t.co/yvPBlqtD5E pic.twitter.com/4sj7dqDu2L
— FIGC (@FIGC) March 9, 2022
“From January 2023, the Italian national teams (men, women, youth, Futsal, Beach Soccer, and esports) will wear Adidas products,”.
“The announcement of our partnership with Adidas is a source of great pride for the Federation. This collaboration is a vital step in terms of growing our brand appeal and will also enhance our brand development internally and externally”.